Bethany Williams believes that social and environmental issues go hand in hand and through exploring the connection between these issues we may find innovative design solutions to sustainability.
We want not just to comment on a community, but work in their social spaces to try to create a change through furthering economic gain for charity. By using social capital, intellectual and labour intensive skills we aim to create a profit, which willbe given to connected charities, continuing the cycle of exchange.Through collaboration with communities and charities we hope to create a collection embedded with real people and hope to cause a real effect in the social space we engage with.
The current collection ‘Breadline’ particularly wants to highlight and help find solutions to the hidden hunger in the UK, specifically working along side the Vauxhall Food Bank and Tesco to achieve this.We have developed an exchange of fresh fruit and vegetables (from Tesco) for waste items from the food banks users household.We have developed a collection using these waste materials, plus recycled cardboard and ‘Tesco everyday value’ branded organic prints, all donated by Tesco. We will be donating 30% of profits to The Vauxhall food bank, continuing the cycle of exchange. Through traditional hand crafted techniques and working with local craftmen/ women, we have developed the surface of these waste materials to create hand crafted woven, printed, knitted and embroidered materials.
Every one of our garments is 100% sustainable and made in the UK, even down to the buttons which are hand crafted in the Lake District from our collaborators own planting of trees.
We provide an alternative system for fashion production, as we believe fashions’ reflection upon the world can create positive change.
We need to give special thanks to Mustapha, a food bank user who is featured in our look book.
Art Direction: Aaron Skipper
Photography: Amber Grace Dixon
Hair & Make up: Natalie Shafii
Models: Mustapha, Jonjo @ AMCK Models
Print Design: Kavita Ravaliya
Web Design: Ben de Silva
Studio Assitant: Natalie Hodgson
Special thanks to our collaborators The Vauxhall Food Bank and Tesco.